Senior Marketing Manager at KCB Bank Tanzania
Job Description
Job Summary
The Senior Marketing Manager will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. The role focuses on leading marketing campaigns, managing marketing teams, overseeing brand strategy, and analyzing market trends to support business objectives. This position requires strong leadership, strategic thinking, and expertise in integrated marketing.
Key Duties & Responsibilities
- Oversee and lead the execution of comprehensive Brand Plan strategy supported and co-created with business and non-Business units, whilst ensuring alignment with the Bank’s brand strategy, marketing policies and procedures, leveraging on market insights and trends to drive business growth.
- Lead the commercialization of new products and services, overseeing product launches, pricing strategies, and promotional activities to maximize sales and market penetration
- Work with product owners – to develop appropriate and responsive systems and tools to market the bank’s products and services within Business Functions.
- Ensure appropriate application of brand usage guidelines, marketing policies in the marketing of the Bank’s products and services as developed by the Business functions; and ensure consistency in the marketing of products and services across the Bank whilst attending to local uniqueness.
- Provide expert support – in developing effective marketing strategies for relevant Business and non-business Functions of the Bank
- Utilize data-driven insights and metrics to evaluate marketing performance, identify areas for improvement, and optimize strategies for maximum Return on Investment.
- Develop appropriate metrics and dashboards to measure the impact of marketing activities to the bottom line.
- Cultivate and maintain reexhibitships with key stakeholders e.g. agencies supporting their own area and challenge the agency to ensure the best possible output on the brands by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context.
- Effective management of the marketing budget.
- Provide guidance, mentorship, and direction to the marketing team, fostering a collaborative and high-performance culture focused on achieving results.
Educational Qualifications, Experience, & Skills Required
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field
- Master’s degree in Marketing or Business Administration (MBA) is an added advantage
- Professional marketing certifications are an added advantage
- Minimum of 3–4 years’ experience in marketing, with at least 3 years in a senior or managerial role
- Experience in corporate, FMCG, banking, telecommunications, or technology sectors is an advantage
- Proven track record of managing successful marketing campaigns
- Strong strategic marketing and campaign management skills
- Excellent leadership and team management abilities
- Strong analytical and performance measurement skills
- Excellent communication and stakeholder management abilities
- Strong knowledge of digital marketing and brand management
