Merchant GTM & Trade Marketing Coordinator at Mixx by YAS
Job Description
Job Summary
The Merchant GTM (Go-To-Market) & Trade Marketing Coordinator will be responsible for supporting the planning and execution of merchant-focused go-to-market strategies and trade marketing initiatives. The role focuses on coordinating product launches, supporting merchant engagement programs, managing promotional activities, and ensuring effective execution of trade marketing campaigns. This position requires strong coordination skills, marketing knowledge, and experience working with merchants, partners, or distribution channels.
Key Duties & Responsibilities
- Design and execute GTM plans in alignment with Go to Market and Trade Marketing strategies for Mixxx.
- Develop promotional and events strategies with Mixxx to support overall commercial objectives.
- Implement GTM and promotional activities across assigned zones to drive adoption, sales and visibility.
- Ensure all trade level GTM communications comply with Mixxx brand guidelines and consistency ROI standards.
- Support planning of effective GTM and trade initiatives to ensure effective execution and strong experiential engagements.
- Collaborate with Marketing to support ATL campaigns and coordinate relevant experiential engagements.
- Plan, manage and execute zone level activities, sales promotions, regional events and local tactical campaigns.
- Generate creative, data driven ideas to improve sales performance and seasonal or location based promotions.
- Provide sales training to staff and stakeholders on GTM requirements, roles and responsibilities.
- Ensure suppliers for promotions and events are selected, evaluated and documented per procurement standards.
- Coordinate with Marketing, Integrated Services and Procurement to roll out GTM initiatives on time and within budget.
- Analyze and report on the effectiveness of GTM and trade activities, recommending improvements and managing A&P execution with agencies.
Educational Qualifications, Experience, & Skills Required
- University degree, preferably in marketing, communication, engineering or business administration
- A minimum of 3+ years of marketing, trade, business management experience or franchise management experience are required
- Strong GTM planning and execution skills for trade, promotions and field activations.
- Ability to manage trade marketing communications and ensure brand-guideline compliance.
- Analytical capability to assess campaign performance, ROI and zone-level impact.
- Effective coordination and communication across marketing, sales, procurement and agencies.
- Creativity in developing promotional concepts that drive merchant uptake and sales growth.
