Brand Experience Manager at KCB Bank Tanzania
Job Description
Job Summary
The Brand Experience Manager will be responsible for developing and managing brand strategies that enhance customer engagement and ensure consistent brand experience across all touchpoints. The role focuses on brand positioning, campaign execution, customer experience optimization, and strengthening brand perception in the market. This position requires strong strategic thinking, creativity, and expertise in brand management and customer experience.
Key Duties & Responsibilities
- Develop and implement comprehensive brand experience strategies that align with KCB Bank brand objectives and enhance customer satisfaction.
- Conduct effective consumer research and insights that reveal both hidden and unhidden customer insights on the brand positioning.
- Establish brand experience metrics and key performance indicators to measure impact and effectiveness.
- Develop, maintain, and enforce the brand style guide to ensure consistent application across all platforms and touchpoints.
- Ensure all marketing activities, including events and market activations, embed the desired brand identity and experience, and comply with brand standards.
- Coordinate employee brand advocacy initiatives that align internal stakeholders with the brand’s values and messaging.
- Build and manage an effective management information system for capturing insights and lessons learned from brand building initiatives for continuous improvement.
- Develop and pitch integrated brand campaign proposals, including live, experiential, and digital media campaigns.
- Ensure that all events and activations adhere to brand standards, policies, and implementation guidelines.
- Develop partnerships budget forecasts based on pre-agreed deliverables; while adhering to budgets, reputational risks (security, accidents etc.) by engaging widely and building in mitigations.
- Identify, develop and manage deep community partnerships with philanthropic organisation groups and corporate sponsorships.
Educational Qualifications, Experience, & Skills Required
- Bachelor’s degree in Marketing, Business Administration, Communication, or related field
- Master’s degree in Marketing or Business Administration is an added advantage
- Minimum of 4–5 years’ experience in brand management, marketing, or customer experience roles
- Experience in corporate, retail, FMCG, banking, or telecommunications sectors is an advantage
- Proven experience managing brand campaigns and initiatives
